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Verified Mark Certificates (VMCs)

Build Trust and Boost Brand Recognition with Entrust Verified Mark Certificates (VMCs).

What are Verified Mark Certificates?

Verified Mark Certificates (VMCs) are digital certificates specifically designed to authenticate email senders and display a verified trademark logo alongside their email messages. By leveraging the industry-standard Brand Indicators for Message Identification (BIMI) protocol, VMCs ensure that your email recipients can easily identify and trust your brand, while protecting them against fraud through DMARC’s anti-spoofing technology.

The Importance of VMCs

Email communication plays a crucial role in modern business interactions. However, the increasing prevalence of email spoofing, phishing attacks, and impersonation attempts can erode trust and put your organization and customers at risk. VMCs address these concerns by providing a visual indicator of trust, allowing recipients to quickly identify legitimate emails from your organization.

Benefits of VMCs

Brand Benefits:

More Brand Impressions

Increase the number of brand impressions by displaying your logo alongside every email.


Elevated Brand Reputation

Build customer confidence with a tech-savvy, security-conscious approach to email communications.


Increased Email Engagement

VMCs help your emails stand out in a crowded inbox, boosting open rates, brand recall, and purchase likelihood.

Security Benefits:

Automated Installation and Hosting

Entrust hosts the registered logo and certificate for an automated, hassle-free installation and renewal process.


Mitigation of Phishing and Spoofing Attacks

DMARC’s anti-spoofing technology protects your emails against fraud. VMCs also provide an additional layer of protection against phishing and spoofing attacks by allowing recipients to easily identify emails from authorized sources, reducing the risk of falling victim to fraudulent activities.


Improved Email Deliverability

With DMARC compliance, your emails are more likely to bypass spam filters and reach the intended recipients’ primary inbox.

Enable VMC in 3 simple steps

  1. Select logo(s) and email domain(s)
    Ensure your logo is registered with an accepted trademark registration office for VMCs. Refer here for the current list of supported trademark registration offices.
  2. Purchase a VMC and host your logo
    Convert your logo to SVG Tiny PS format and host it or upload to Entrust and we will host it for you.
  3. Become DMARC and BIMI compliant
    Set DMARC policy for the email domain(s) must be set to either p=quarantine (at 100%) or p=reject (at any %). Add BIMI TXT record of the logo URL into the DNS of the domain(s).

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